Privacy Policy

1. Who we are (Data Fiduciary)

Homewise is the “Data Fiduciary” for the personal data processed through the Service under the DPDP Act. You can reach us at support@homewiseapp.in for any privacy-related question, request, or complaint.

2. What we collect

We collect the following categories of personal data:

• Account data — your email address, display name, and role (homeowner or designer), collected when you sign up via magic-link authentication.
• Room photos and inputs — the photos, dimensions, style preferences, and other details you upload while creating a room design.
• Generated content — moodboards, renders, materials lists, cost breakdowns, and revision notes produced by our AI pipeline for your projects.
• Payment metadata — order IDs, amounts, and payment status. We do not store card numbers, UPI credentials, or bank details; those are handled directly by our payment gateway (see Section 5).
• Support & feedback — messages you send us via the in-app support form or by email.
• Technical & usage data — IP address, browser and device information, cookies/session tokens, and basic event logs used to run the Service, prevent abuse, and diagnose errors.

3. Why we use it (Purposes)

• To provide the Service — generating moodboards, renders, and pricing.
• To authenticate you and keep your account secure.
• To process payments and issue receipts.
• To route Pro-tier projects to Homewise-approved designers for human review.
• To send transactional notifications (project status, revisions, receipts).
• To respond to your support requests and improve the Service.
• To detect, prevent, and investigate fraud, abuse, or misuse.
• To comply with legal obligations under Indian law.

We rely on your consent (granted when you sign up and submit content) and on legitimate uses permitted under the DPDP Act.

4. AI processing of your photos and inputs

To generate designs, we send your room photos, dimensions, and style choices to third-party AI providers, currently OpenAI (GPT Image models) and Anthropic (Claude). These providers process the data on our behalf to return moodboards, renders, and structured design outputs.

We only share the minimum content required for generation. We do not sell your photos, and we do not knowingly permit these providers to use your uploads to train their public foundation models. Their processing is subject to their own terms and privacy policies.

5. Payments

Payments are processed by a third-party payment gateway (e.g. Razorpay). When you pay, your card, UPI, or bank details go directly to the gateway; Homewise receives only the transaction result and a reference ID. The gateway is an independent data fiduciary for your payment credentials and is responsible for their security under its own terms.

6. Designer review (Pro tier)

If you choose the Pro tier, an independent designer approved by Homewise reviews your room inputs, photos, and generated outputs to provide feedback and revisions. Designers access only the projects assigned to them, are bound by confidentiality obligations, and may not use your content for any purpose outside providing the Service to you.

7. Marketing use of anonymised renders (opt-out)

We may occasionally feature anonymised, AI-generated renders (never your original room photos, address, or identifying details) in our portfolio, marketing pages, or social channels to showcase what Homewise can produce.

You can opt out at any time by writing to support@homewiseapp.in. Once you opt out, we will stop using your renders in new marketing material and will remove them from channels we control within a reasonable time.

8. Who we share data with

• Infrastructure providers — Supabase (database, auth, storage) and our hosting provider, for running the Service.
• AI providers — OpenAI and Anthropic, for design generation (Section 4).
• Payment gateway — for processing payments (Section 5).
• Homewise-approved designers — for Pro-tier review (Section 6).
• Email/notification providers — for magic-link login and transactional emails.
• Legal & safety — courts, regulators, or law enforcement where required by Indian law, or to protect rights, safety, and integrity of the Service.

We do not sell your personal data to anyone.

9. Where your data is stored

Your data is stored on servers operated by our infrastructure providers, which may be located outside India. When we transfer data internationally, we rely on the provider’s contractual and security safeguards. Cross-border transfers are permitted under the DPDP Act unless restricted by a specific Government of India notification.

10. How long we keep it

We keep your account, room inputs, and generated designs for as long as your account is active, so you can revisit and re-download them. When you delete your account (or ask us to), we remove your personal data from active systems and purge it from routine backups within 30 days, unless we are legally required to retain specific records (e.g. tax invoices).

11. Your rights under the DPDP Act

Subject to the DPDP Act, you have the right to:

• Access a summary of the personal data we hold about you.
• Correct or update inaccurate or incomplete data.
• Request erasure of your personal data.
• Withdraw consent you previously gave (this will affect our ability to provide the Service).
• Nominate another individual to exercise your rights in the event of your death or incapacity.
• Raise a grievance with us (see Section 14).

To exercise any right, email support@homewiseapp.in from the address linked to your account. We will respond within the timelines required by law.

12. Security

We use industry-standard measures to protect your data, including encrypted transport (HTTPS), role-based access controls, Supabase Row-Level Security for tenant isolation, rate limiting, and error logging. No system is perfectly secure; if we ever become aware of a personal data breach that is likely to cause harm, we will notify you and the Data Protection Board of India as required by the DPDP Act.

13. Children

The Service is not directed to children under 18. We do not knowingly collect personal data of children. If you believe a child has provided us data, contact us and we will delete it.

14. Grievance officer

If you have concerns about how we handle your personal data, you may contact our grievance point of contact:

Homewise — Grievance Contact
Email: support@homewiseapp.in
Chennai, Tamil Nadu, India

If your concern is not resolved to your satisfaction, you may escalate to the Data Protection Board of India under the DPDP Act.

15. Cookies and analytics

We use strictly necessary cookies to keep you logged in and to remember your session. We may use privacy-respecting analytics to understand aggregate usage of the Service. We do not use third-party advertising cookies.

16. Changes to this Policy

We may update this Policy from time to time. If we make material changes, we will notify you by email or through an in-app notice before they take effect. The “Last updated” date at the top always reflects the current version.